Different forms of social influence Essay

Most of the human behaviors are a result of influence. This impact can either come from the environment or from the people we leave with. The people we come across with are likely to influence our behavior, beliefs and even feelings. This impact will lead to the development of our day to day activities. Most of the activities we encounter every day in our life play a great part in how we are going to behave. The study on social impact is very wide. Psychologists have done a lot of research to understand it and as a result many theories have been developed which explain social influences. CITATION Noa06 l 1033 (Friedkin, 2006)Compliance (This is the first form) There are several forms which have been identified to influence social behavior. Compliance is one of these forms. Simply put, compliance means to accept. Individuals may change their behavior only because someone has told them to do so, and therefore, they comply with his or her request. Compliance involves taking action to change a person’s behavior and feeling towards someone or something, therefore, it is known as an active form of social impact. This form of power is initiated by a person intentionally. Sometimes compliance is a result of internal social influence which entails inner faith of an individual. A person can decide to change from within, without any external force .Compliance as a result of the change in personal faith is not the primary aim of compliance. Conformity (The second one) Â   Â   Â   Â   Â   Â   Â   The other form of social influence is conformity. It happens when individuals adjust their attitude behavior and sense to conform to a group’s norms or culture. People in most cases would like to be identified with a certain group of people; hence they can do anything to change the behavior, including their sense and faith towards something or someone so that they can be the same with the other members of the group. It takes the observation of the other members of the group for one to change his or her behavior and act like them. Some behaviors one has to learn slowly. In addition one can also be taught by the members of the group. For example, an individual who would like to be identified with a group of professionals would only require observing how they behave. He or she may observe their dressing code and finally he or she would behave like them. One cannot be identified with a set group if he or she does not conform to their standards an d behaviors (Pratkanis, 2011). A person can conform to a set group either internally by having the same faith and feeling or externally by acting as the people of that group. The members of a certain group can actively influence a person to act like them, and that kind of social impact is known as an active influence. Passive impact occurs where the members of the group does not directly influence one to act like them. Most of the youth are affected by this kind of social impact. Many young people today would like to be an associated with a particular group of people which they share common beliefs, behavior and sense therefore, they would try very much to have the same behavior which will make them conform to the standards and culture of that group. The same case happens to many organizations, when an individual is recruited to join the institution; he or she has to change his or her behavior feeling and approach so that he or she can be identified with the organization. Sources of Conformity (Expounding more on conformity) Â   Â   Â   Â   Â   Â   Â   Conformity has three sources. The first one occurs when a person sees or senses someone else act in a certain way. First it should come to your understanding that a set group of people are doing a certain activity, then you will judge whether it the right thing for you or not .After a thorough consideration you will be able to make an informed decision on whether to conform to their behavior or not ( Zanna, 2014). These can take different forms; one can see what is being done whether good or bad, you can also hear from the media or a member of the group can also inform you of their undertaking. The second one is when people understand that what a particular group is doing is informational; hence it is the best way to do things. People all over the world are in search of information and knowledge, therefore if they realize what they been looking for is being done by a certain group of people, then they will have no option other than to join them. The information gotten from that group should be beneficial to the person conforming to their faith and belief; it should add value to the existing knowledge. Finally, people conform because of the concern for the social outcome of their behavior. People would like to know the final result of certain behavior depicted by a group of people. Most researchers would engage themselves with a particular group of people with a solemn aim of knowing the end result of that kind of behavior (Homans, 1966). Obedience (The third form) Â   Â   Â   Â   Â   Â   Â   Obedience is another form of social influence. Unlike the other forms; obedience involves the change of action as a result of direct command from the person in authority. These kinds of power always involve command on the targeted audience to act in a certain manner. Influence by command if often found in the institution where strict adherence to law and regulation is required. A good example is the military unit; the officers have to follow strict command from the authority. Obedience as a form of social power is one sided; it does not require the consent of the other party. The authority will use power vested in them to command actions, this instructions must be followed. The end result would be change of behavior; it will also affect their sense of ideas as well as their faith. Obedience has been applicable in most institutions and also in the government, with the aim of changing the behavior of the targeted audience. The application of this form of social power can have positive or negative impact on the person being impacted (Tedeschi, 1972). Persuasion (the 4th form) Â   Â   Â   Â   Â   Â   Â   Persuasion is another form of social impact. It involves an active attempt by a person to change the behavior, attitude feeling or belief of another person through some form of communication. The focus of this kind of impact is the internal change of perception, belief or sense of an individual. The power of a person to influence another is very important so that persuasion can take effect. The political leaders use this tactic to make people to have faith in them. The language use is very instrumental for changing the behavior of people; the person must have good knowledge of the language use. Also the understanding of the targeted audience is important for you to be able to change their behavior CITATION Car08 l 1033 (Hetzel, 2008). How psychologists have studied them (Add more here) Â   Â   Â   Â   Â   Â   Â   Many scholars have tried to define social influence, which has led to numerous definitions of the same subject. We can define social influence as a sum total of all the things that might alter the behavior, action feeling or thought of a person. This aspect has been extensively studied by psychologist and sociologist. Its application has also been studied carefully to establish how it affects the society.Professor Herbert ,one of the scholars of psychology defined social influence as a situation where an individual identify, comply and internalize to behave in a certain manner different from the way they had behaved in the past. The view of the scholars about social impact is that individuals may identify with influential person from a distance or the might have a close relation. They also believe that compliance can happen at the surface but deep in that person he might not be convinced .There are a lot of things which we can talk about concerning social impact; the bottom line is that it is aimed at changing the behavior of people. The reason why a person’s view of ideas can be influence has not been clearly know by scholars. References Friedkin, N. E. (2006). A Structural Theory of Social Influence. Cambridge: Cambridge University Press. Hetzel, C. J. (2008). The Effects of Social Influence on Personal Attitudes and Behavior Toward 0549498516, 9780549498513: ProQuest. Homans, G. C. (1961). Social behavior: Its elementary forms. Mark P. Zanna, J. M. (2014). Social Influence. london: Psychology Press. Pratkanis, A. R. (2011). The Science of Social Influence. 1136737049, 9781136737046: Psychology Press. Tedeschi, J. T. (1972). The Social influence Processes. london: Transaction Publishers. Source document

The European Chivalry: the Ideals and Practices

The Ideals and Practices Andrew Daniels Strayed University Abstract This paper focuses on the ideals and practices of chivalry, specifically in the Middle Ages. During this time, a list of Ten Commandments pertaining to chivalry existed. Knights were expected to uphold a certain code that impacted their country, church, king, and fellow man. This paper will elaborate on those individual commandments and explore what each mandate meant for a knight, and it will show how those obligations affected various aspects of their lives.Also, the paper will touch on heavily In relation to a knight's demeanor toward a woman, and the rules that were to be followed when engaging in courtly love. Lastly, one will see how some of these ideas have carried into modern day, though they have been altered throughout time. Picture King Arthur, a knight In shining armor, waging war against his former knight Lancelot to prove his love for Guinevere. Most people envision such scenes when they hear the word à ¢â‚¬Å"chivalry. While dragon-slaying knights and tales of rescuing damsels in distress have contributed to our notion of chivalry, many more unifying aspects make up what it means to be chivalrous. I will be delving into the true meaning behind the principles and what it means to be a knight devoted to the ideals of chivalry. Knights first evolved in the eighth century under the direction of the French ruler Charlemagne; It was from this time that the Idea of chivalry arose. Though the code of chivalry was never formally written, it was understood by all as a way of culture and moral conduct.During the Middle Ages, knights upheld the ideals and practices delineated in The Code of Chivalry. These values ranged from dedication to the church, to defending the weak and defending your country, and loading yourself to a higher standard by being faithful to your word and respecting others. The unspoken Ten Commandments revealed the duties a knight was to defend. This paper will further exp and upon the customs of knights and their chivalric ways. One of the major components of chivalry dealt with protecting the church.The first commandment stated, â€Å"thou shall believe all that the church teaches, and shall observe all its directions† (Marshall, 2002). The second commandment simply stated, â€Å"thou shall defend the Church† (Marshall, 2002). In the Middle Ages Christianity in ten Tort AT cottontails was ten only practice religion. I en snuck played a Olsten and dominate role in the majority of people's lives, not only medieval knights. Beginning as free peasants, knights often pillaged churches. Due to such violence, Rome declared knights the protectors of churches starting in the tenth century and threatening sanctions against any who ransacked churches.Later, in the 1 lath century, the Truce of God asserted that knights should not make war on all holy days, all saints days or Thursday through Sunday. Abiding to these rules meant that knights exhibi ted their chivalric duty by observing the churches directions. Not only did the knights protect the church, but the church protected the knights' estate if he embarked on a Crusade to Jerusalem, the supposed burial sight of Jesus. During his time away, the knight was also exempt from paying taxes to the church (Warrior Challenge, 2003).While knights were required to defend the church, they were also expected to defend the weak, according to the Code of Chivalry (Marshall, 2002). Knights were expected to protect the weak and innocent. Given a plot of land for their services, rather than monetary compensation, knights were required to oversee the land in order to keep agricultural procedures running smoothly and to ensure the well-being over their serfs. Another knightly duty was to avenge the wronged. This was possible with extensive training from the age of seven to twenty one.In this fourteen year span, knights learned everything from hunting and falconry to wielding a battle and v aulting on a horse in heavy armor (Martin, 1991). With a repertoire of experiences such as these, knights were surely qualified to shield anyone weaker than them. Moreover, knights â€Å"shall love the country in which thou waist born† (Marshall, 2002). Knights upheld this chivalric code by living to serve their king and country. In the eighth century when Charlemagne ruled over his vast empire he enacted many longstanding ideas both in religion and education.During this period he and his vassals were involved in protecting their borders; without such a charismatic leader knights may not have been so obliged to serve and defend their king and country. In order to exhibit love for his country, the knight was sure to obey the king, country, and Code of Chivalry. The fifth commandment found in the code of chivalry, â€Å"thou shall not recoil before thing enemy' (Marshall, 2002). In a time when battles were common, knights were expected to fight with honor and die with valor. T hese traits would have been taught to these men when they were squires training to be knights.However, knights also established principles of what not to do in battle. It was thought chivalrous to never attack an unarmed foe, never use a weapon on an opponent not equal to the attack, and never attack from behind (Marshall, 2002). By maintaining these principles a knight showed respect to themselves, their king and their country. The next commandment reads, â€Å"thou shall make war against the Infidel without sensation and without mercy,† which relates to the seventh commandment â€Å"thou snail perform scrupulously tiny Teal outlets, IT teen De not contrary to ten laws AT God† (Marshall, 2002).Certain tasks categorized under these two commandments were thought of as chivalrous. One such task stated that knights were to destroy evil in all of its atrocious forms. Knights were required to fight for the ideals of their king, country and chivalry, which meant annihilating all those that attempted to steal land or rob people within the kingdom's borders in which a knight resided. Protection of one's country by destroying the enemy remained a priority for knights, as long as they did not betray any teachings of the church.Knights also abided by the code, â€Å"thou shall never lie, and shall remain faithful to thy pledged word† (Marshall, 2002). It was thought gallant to live a life complete with respect and honor. Knights should not take for granted their freedom or their livelihood, and they must remain thankful for the opportunities provided to them. Of course, if knights kept their word of honor, they must avoid lying or cheating their fellow man. Living an existence abundant of deception would defy the principals hose chivalrous men were to uphold.Just as it was thought unethical to deceive their fellow man, it was also thought improper to desert a friend or ally in need. Likewise, knights were not to relinquish a noble cause, whether it p resented itself in the form of a battle, defending one's church, or protecting one's country (Marshall, 2002). By living a truthful, honest existence, knights became role models of suitable gentlemen, which have contributed to our current view of the word chivalry today. Additionally, the code of chivalry demands, â€Å"thou shall be generous, and give largesse to everyone† (Marshall, 2002).Sir Thomas Malory provides a glimpse into such charitable actions as he recounts a scene between King Arthur and Sir Lancelot in his legend El Mortem d'art. After Arthur learns of Lancelot and Gunrunner's affair, he wages war against Lancet's kingdom, only to find himself at the mercy of Lancelot and his kinsman, Sir Boors' sword Not so hardy, said Sir Lancelot, upon pain of thy head, that thou touch him no more, for I will never see that most noble king that made me knight neither slain en shamed.And therewith Sir Lancelot alighted off his horse and took up the king ND horsed him again, a nd said thus: My lord Arthur, for God's love stint this strife, for ye get here no worship, and I would do mine utterance, but always I forbear you, and ye nor none of yours forbear me; my lord, remember what I have done in many places, and now I am evil rewarded (Taylor, 2010, Para. L). Lancelot spares Urethra's life, remembering when Arthur once placed his faith in Lancelot by making him his knight. Despite the quarrel between the former friends over Guinevere, they still respect one another.In this instance Lancet's generosity outweighs his desire to defeat Arthur. Such demonstrations of largesse, whether legend or not, reveal the true meaning behind this commandment. The final commandment documented in the Code of Chivalry states, â€Å"thou shall be everywhere and always the champion of the Right and the Good against Injustice an Eve â€Å"(Marshall,2 I Nils last commandment Disloyally encapsulates ten tore mentioned orders, reminding knights to live for all that is virtuous and to reinforce the need to respect the authority of country, church and king.Knights were to avoid certain practices such as torture and deceit; they were to remain loyal to their friends ND those who placed their trust in them. Furthermore, the concept of respecting women was considered a significant courtesy, though not directly mentioned in the Ten Commandments of Chivalry. Men were to exhibit manners at all times, and they must be polite and attentive to women. Additionally, gentlemen showed respect to whoever should be their host.Andrea Aquaplanes, a 12th century author, wrote De Amour, known today in English as The Art of Courtly Love. In his work, he addresses the â€Å"twelve chief rules of love,† and elaborates on thirty-one aspect of â€Å"the art of courtly love. Rules that men must abide by consisted of topics such as chastity: â€Å"Thou shall keep thyself chaste for the sake of her whom thou loves† (Marshall, 2002). Within these numerous rules, one can see what was thought of as proper in a relationship and the graciousness that was displayed toward women (Marshall, 2002).Concepts such as this reveal the origins of present day views on chivalry or in some opinions, the lack of chivalry. Overall, I feel the principles that contribute to the idea of chivalry, whether or not construed by legend, are important ones. The codes that knights abided by revealed number of characteristics: faith, loyalty, strength, honesty, generosity and courtesy. I believe living an existence according to these principles, or even attempting to attain such standards, makes a person a superior, well-rounded individual.Incorporating such characteristics into one's everyday life allows a person to be more virtuous, and these values reinforce one's relationship with the church, country and allies. The romanticism of chivalry has survived to present day, though the code is not held to standards nearly as high as in the past with the majority of the ideas fall ing to the wayside. I believe a rejuvenation of several of these notions could benefit factions of society and reinstate principles that should be essential for all mankind.

FBI - White collar crimes Essay Example | Topics and Well Written Essays - 500 words

FBI - White collar crimes - Essay Example The main role of the FBI is investigation of criminal activities that are assigned to it. This incorporates intelligence and law enforcement initiatives from the agency. Another role of the FBI is collaboration with other law enforcement agencies in investigative measures in which it helps with evidence examinations, and in empowering members of the other agencies through trainings. In facilitating its investigative role and collaborative role with other agencies, the FBI collects intelligence information, analyses the data and shares it with relevant authorities (The Federal Bureau of Investigations 1). As a special agency, however, the role of the FBI under domestic jurisdiction is limited to â€Å"white-collar crimes, kidnapping, extortion, interstate transportation of stolen property, and bank robbery† among others (Gaines and Miller 156). White-collar crimes are crimes that professionals commit in their course of duty with intent of obtaining material benefits of concealing some information with the aim of avoiding a consequence. Elements such as â€Å"deceit, concealment,† breach of trust characterize it (Ferguson 16). White-collar crimes are also free from use of violence or threat of violence and often aim at receipt of money of commodities of avoiding material liabilities (Ferguson 16). The FBI investigates these crimes to ensure evidence towards justice and its special intelligence is essential to the type of crimes that intellectuals commit through well-crafted schemes that sometimes incorporate intelligence and use of technology to cover up the criminal activities. The Enron case is an example of white-collar crimes that the FBI has investigated. The case involved a series of fraudulent misrepresentation by the firm on its financial position and collaboration with the organization’s accounting fi rm for concealment of the misrepresentations and for further misrepresentations. This led to losses among investors as officials of the company

BMW i Marketing Analysis Essay Example | Topics and Well Written Essays - 2000 words

BMW i Marketing Analysis - Essay Example It tends to focus upon zero emission and is presently working on a hydrogen hybrid drivetrain. It can be noted that most of the success of the BMW is derived from the entrepreneurial culture. BMW follows informal organisational culture which assists the employees in freely articulating the ideas and thereby assisting in innovation (BMW, 2012). The main objective of the company is to remain as one of the world’s primary providers of premium products as well as services for mobility of an individual. Collaborators BMW has been capable of maintaining good relation with its suppliers so that the goods can be delivered on time to the customers. The company mandates its suppliers to maintain the enhanced environmental as well as social standards that have been set by the BMW Group (BMW Education, 2010). It is because of this reason that the company makes use of the sustainability criteria in the optimum selection of its vendors and exaggerated supervision of its prevailing suppliers . It tends to train its suppliers in advance so that the company can guarantee accurate quality requirements as well as standards that have been set by the company right from the initiation of the production (The Economist, 2011). It has been found that in 2011, the UK car market was high by approximately 30% on a year-to-year basis which exceeded the expectation of the companies. In January, 2011, it was found that the car market rose by almost 29.8% thereby reaching 145479 units. It has been found that in the year 2011, an increase occurred of 8.78 percent in sales that rose from 153312 to 166780 vehicles in comparison to the year 2010, and against the market that sought decline in the sales by four percent (Boeriu, 2012). It has been evident that BMW makes use of three steps for the purpose of targeting such as market segmentation, target choices and product positioning. The company looks at behavioural, geographic, socioeconomic, beneficial and demographic features of the societ y that assist them in targeting the market effectively (Pearson, 2012). The company derives 65% of its sales from Europe as well as North America. These regions are industrialised locations with residents having sound financial position to purchase upper market cars since their per capita income is high. The demographics of the people capable of purchasing BMW are men and women who are aged 30-50 years old. Prior to purchasing BMW, people possess favourable image in their mind. They prefer cars that look sporty and modern. The benefits sought by these people are reliability, superiority, quality and performance (Slideshare, 2012). Competitor Analysis It has been found that the company faces direct competition for its each series ranges. The main competitors of the company are Mercedes, Audi, Volkswagen, Ford, Range Rover and Porsche among others. Among them, Ford Motor Company is found to be the main competitor of BMW, taking away high share of the automotive market. It has been obs erved that the overall balance sheet value of Ford Motor Company tends to surpass 7 times ‘correspondent value’ of BMW Group (BMW Limited, 2011). Climate In the present times, the political

Corporate Governance in England Essay Example | Topics and Well Written Essays - 1000 words

Corporate Governance in England - Essay Example The current system of corporate governance in England endeavors to ensure transparency and accountability of particular individuals in companies via mechanism that reduce or eradicate the principal-agent dilemma Jill (2007p.9). Great Britain shares with the United States of America an arm's length/outsider system of control and ownership, with the ownership in large companies basically being spread over a huge number of institutional intermediaries and individuals as opposed to being placed solely on 'core investors' (for example, a family) and with the shareholders hardly being poised to intervene and participate in managing the business Wolfgang (2008 pg114). Being part of the United Kingdom, the current system of corporate governance in England conforms to the respective provision of UK's combined code of corporate governance (2003). The earliest developments in corporate governance commenced just before the end of 1980s and the early 1990s, following the emergence corporate scandals, for example, Maxwell and Poly Peck, which dealt a big blow to their images. The scandals were due to irregularities in financial reporting and consequently a committee led by Sir Adrian Cadbury was set up to look into the matter and make recommendations. The resultant Cadbury report which was published in 1992, contained recommendations that centered around: the need to separate the role of a company's chief executive and its chairman, the need to have transparent financial reporting and proper internal control. It also set out the process and rules for vetting of non executive directors as well as a code of best practice which were adopted among the rules of the UK's stock exchange Oliver (2005 p.111-115). Borrowing heavily from Cadbury, Rutteman Report: Internal control & Financial Reporting was published in 1994 and sought to provide companies some guidance on how to act in accordance with Cadbury code. This concerned reporting on the Company own system and process of internal control and its effectiveness. In 1995, following complaint about directors' share option and pay, the Green Bury report made recommendation that entailed detailing remuneration of companies' directors in their annual reports. As in Cadbury's case, majority of Green Burry recommendations were endorsed as part of the Listing Rules. In early 1996, Hampel Committee was set up to look into the performance of both Greenbury and Cadbury provisions. It was to examine the extent to which the two reports had been applied and whether the intended objective had been realized. The committee came up with the Hempel Report leading to the publication of the code, in 1998. It covered areas relating to, directors' remuneration, audit and accountability, relations with individual and institutional shareholders and their responsibilities. It also laid down the code governing the operations and structures of the board Jill (2007 p.300). In 2002, remuneration report were introduced which were intended to further solidify the shareholders' powers with regard to the directors pay. In addition to directors pay, the regulations resulted in shareholders obtaining other important information such as performance graphs. The shareholders were allowed to vote in an advisory capacity in approving directors, remuneration report. The code was revised again in 2003, and added to

Reflection Paper on The History & Philososphy of Education Term

Reflection on The History & Philososphy of Education - Term Paper Example Spreading the awareness of a specific subject matter, in an explicit style is understood as education. Thus the philosophy of education can be either the process of educating others or the wide fields of education and its understanding. The inborn curiosity provoked the earliest man to seek and learn more; of what is around and how to bring betterment and produce comfort from it. This includes the major aim of producing well rounded people and to inculcate the love of learning. The process of learning and teaching is discussed and described by many philosophers. However, all of them hold their view point according to the cultures and times they lived in but some, few elaborated the education purpose and laid the foundation for upcoming generations to understand and explore the horizons of it. Philosophy of Education: Through history one can see that, how the great philosophers of all times learned from one another and left the theories for the upcoming youth to explore and gain. Socr ates, Plato and Aristotle; three pioneers of philosophy of education explained their philosophies, which helped others to understand the aim of learning. Socrates taught Plato and is known for his explicit work on ethics and methods. From there onwards Plato followed the footsteps of his teacher and laid the foundation stone of doctrine for education, and called it Academy. Elaboration: Plato advocated the idea of integrity, not only for the state but for the individuals who are learners. The learners are dependent upon teachers who are fairly in a position to deliver the right kind of knowledge in an appropriate manner. Through his theory, one can understand better the significance of the responsibility on a teacher’s shoulder for educating. He also described the various types of learner and their learning styles and how their learning can be supported, like scaffolding; to enhance the capability of each individual. The core of his ideology was to handle an individual in suc h a manner that the support (scaffolding) is there, but he acquires the skill of learning himself; that he stated can only be achieved in certain environment and through following the knowledgeable. The reasons behind law and rules cannot be understood by all; therefore he promoted the idea of children to learn specific skills under the supervision of knowledgeable personalities. They are the people, who can nourish the positive aspects of a subject, as any subject of knowledge contains; the negative factor which pessimistically impacts the personality of a child; leaving him as a destructive member of the society rather than constructive. Plato strongly believed that arts and literature did not help the learning process; on the other hand they are acting like slow poison, addicting the victims and throwing them in a state of unreality. The general idea is that young children are unable to distinguish between reality and fiction. Thus telling them false stories which are far from re ality; is a disorder one develops readily which later on encourages doubts and imbalanced thinking. He was against poetry, music because they produced uncontrollable passion which later becomes a cause of many ethical issues. Moreover, it doesn’t provide with any knowledge and has no practical meaning to it. His theories revolved around the moral values and thus sustaining and inculcating them in the offspring too. He discouraged the concept of myths and stories to young children, as they are far from real

Marketing communications tools Essay Example | Topics and Well Written Essays - 2500 words

Marketing communications tools - Essay Example Notably, it can be ascertained that in the past few years’ digital technology and the expansion of targeting capabilities has shifted from the traditional marketing tools to digital marketing tools. Due to the continuous revolution in the field of marketing communication tools particularly the internet, it has be found that both small organizations as well as big organizations are widely inclined towards using modern digital marketing tools over the conventional tools. Traditional marketing tools involving print media (such as magazines, newspapers and newsletters) electronic media (such as broadcasting through television and radios) and direct marketing among others can be ascertained to be barely used by the contemporary business organizations. Nonetheless, both the traditional and digital marketing tools have some advantages and disadvantages. Hence, it would be wise to use the combine form of traditional and digital marketing tools in order to achieve the best outcome. ... Significance of Traditional Forms of Marketing Communications in the Contemporary Organizations It can be affirmed that digital marketing tools particularly internet has attracted the contemporary marketers to a great extent. However, heavy reliability on modern marketing tools does not mean that traditional marketing is disappearing. In this regard, it has been ascertained from a survey report that approximately USD $ 295billion was spent on television advertisement in the US during 2007. A huge investment on traditional marketing tool in this cotemporary world signifies vast majority of traditional media. At the same time, newspaper and magazines can also be ascertained to be effective marketing communication tools despite of its reducing importance amid the contemporary marketers. It is important to note that despite of inclination towards the new media few renowned companies like Procter and Gamble spent USD $3.5 billion on advertising purpose in 2006 with the use of TV, print an d other old media (Winer, 2008). Every business has different marketing requirements. It is not possible to state which marketing tool is best for the particular business. In the contemporary business environment an organization should not rely on one type of marketing, rather integrating both the traditional and digital marketing tools would be more feasible for the organization to attain the desire marketing communication goals. It can be firmly stated that integrating the two approaches will support the organization to achieve its broad marketing communication objectives. It can be stated that integration of traditional and digital marketing tools facilitate the organizations to develop the most appropriate